Ghost Hour Liquor, known in Chinese as 寅鬥烈酒 , is rolling out across China with a four-spirit range built specifically for the country’s bars.

Created as a high-quality, high-value alternative to the imported brands that have traditionally dominated China’s house-pour market, Ghost Hour takes a different approach: produce or bottle locally where possible, put the savings back into the liquid and the price, and build the brand around the people pouring it.

For an older generation of Chinese drinkers, alcohol was often tied to the banquet table: business entertaining, gifting, baijiu and expensive imported bottles. For today’s twenty-somethings, the occasion looks increasingly different.

A series of sticker takeovers has appeared across familiar Shanghai nightlife spots in the lead-up to the launch of Ghost Hour Liquor (寅鬥烈酒).

Ghost Hour Liquor has signed a nationwide distribution agreement with Telford Wine & Spirits, bringing the brand’s full range of Vodka, Gin, White Rum and Tequila to bars and venues across China. The partnership gives Ghost Hour access to Telford’s established national distribution network as the brand begins its official rollout.